Privacy Policy

Last updated: October 12, 2026

Seen Retail ("we," "us," "our") provides digital growth services for independent local businesses, including custom Webflow website builds, an AI customer service chatbot, and SEO setup. This Privacy Policy explains what data we collect, how we use it, and your rights.

1. Who this policy applies to

This policy covers:

• Visitors to seenretail.com (our marketing website)
• People who interact with our AI chatbot on client merchant websites (e.g., vapekastle.com)
• People who fill out "Notify me" signup forms we host on client merchant websites
• Businesses that purchase Seen Retail services

2. Data we collect

From visitors to seenretail.com

• Website analytics (pages viewed, referring site, browser and device type, and approximate location derived from your IP address) collected by Google Analytics and HubSpot
• Form submissions you voluntarily provide (name, email, phone, message)

From chatbot users on client merchant websites

• The questions and conversations you have with the chatbot
• Optional contact information (email or phone) you provide if the chatbot can't answer a question and offers to have the merchant follow up
• We do not track GPS, IP geolocation, or device IDs

From notify-me signups on client merchant websites

• The email address you provide on a "notify me when X launches" form
• Optional contact preferences (e.g., text vs email if both are offered)
• Timestamp of signup

From businesses purchasing Seen Retail services

• Business name, owner name, email, phone, billing address
• Service preferences (which products/services purchased, custom configuration)
• Payment data is handled directly by Stripe — we do not store credit card numbers

From merchants who connect a POS system

• OAuth access tokens granted by the merchant to access their Clover POS account
• Read-only inventory data: item names, prices, stock counts, categories, modifier groups
• We do not access or store customer transaction data, customer profiles, employee data, or any payment data from the POS

3. How we use data

• Operating the chatbot service — conversations and captured leads
• Notifying about product launches — notify-me signups
• Service delivery and billing — business + payment data
• Fulfilling product/stock questions — POS inventory data
• Internal analytics and product improvement — aggregated/anonymized usage data
• Direct response to inquiries — email, phone, or message you submit

4. Data retention

• Chatbot conversations: automatically deleted after 90 days
• Notify-me signups: automatically deleted 30 days after the product they notified about launches, or earlier if you unsubscribe
• Business and billing data: retained for the duration of the service relationship plus 7 years for tax and legal compliance
• POS access tokens: retained until the merchant revokes access through their POS provider's settings
• Marketing website analytics: retained per Webflow's defaults

5. Third-party services we use

We use the following services to deliver Seen Retail. Each has its own privacy practices:

• Anthropic (Claude API) — powers the AI chatbot's reasoning. Conversations are transmitted to Anthropic for processing. Neither we nor Anthropic use your business data or chatbot conversations to train AI models.
• Stripe — handles all payment processing. Payment data goes to Stripe; never touches our systems.
• Google Analytics — measures visits to seenretail.com (pages viewed, referring site, device type, approximate location). We use it to see which pages are useful, not to advertise to you.
• HubSpot — our customer-relationship system. Its tracking script records visits to seenretail.com and stores what you send us through our contact form, so we can reply and keep a history of the conversation.
• Tally — hosts our free-audit request form. What you type into that form is stored by Tally and sent to us.
• Google Fonts and Google Maps — load the typefaces on this site and the map embeds on some template demo pages. Your browser requests these files from Google, which sees your IP address.
• Resend — sends transactional emails. Email content and recipient address.
• Webflow — hosts client websites and our marketing site. Site content and analytics.
• Render — hosts the backend that runs the chatbot. Conversations, signups, business data, POS tokens.
• Cloudflare R2 — stores design mockups (admin only). Mockup images.

6. Data sharing

We do not sell, rent, or trade your personal information. We share data only:

• With the third-party services listed above, as needed to deliver the service
• With our merchant clients, when you submit a lead through their chatbot or notify-me form (the merchant operates the storefront; we operate the technology)
• When required by law (court order, subpoena, government request)
• To investigate fraud or protect the security of our systems

7. Your rights

You can:

• Access the data we have about you
• Correct inaccurate data
• Delete your data (subject to legal retention requirements)
• Object to certain uses of your data
• Unsubscribe from notifications at any time
• Revoke POS access through your POS provider's account settings

To exercise any of these rights, email stephan@seenretail.com. We respond within 14 days.

8. Cookies and tracking

The marketing site (seenretail.com) sets cookies from Webflow and Cloudflare (needed to serve the site securely), Google Analytics (_ga cookies, to count visits) and HubSpot (hubspotutk, __hstc, __hssc and __hssrc, to recognise a returning visitor and connect a contact-form submission to earlier visits). You can block or delete these cookies in your browser settings and the site will still work. Client merchant websites we build may use different cookies depending on the merchant's setup; check the merchant's own privacy policy for site-specific details.

We do not use:

• Third-party advertising trackers
• Cross-site behavioral profiling
• Facebook Pixel, Google Ads remarketing, or similar tools (on our marketing site)

9. Children's privacy

Seen Retail services are intended for businesses. Many of our merchant clients sell age-restricted products (vape, tobacco, alcohol) and require age verification (21+) before customers can browse their sites. We do not knowingly collect data from children under 13. If you believe we have, contact stephan@seenretail.com and we will delete it.

10. Security

We use industry-standard technical and organizational safeguards: HTTPS for all transmission, authenticated APIs, encrypted storage at our service providers (Render, Stripe, Anthropic, Webflow). No system is 100% secure, but we work hard to keep your data protected.

11. Changes to this policy

We may update this policy as our services evolve. The "Last updated" date at the top reflects the most recent revision. Significant changes will be communicated by email to active clients.

12. Contact

Seen Retail
Stephan Aguilar
stephan@seenretail.com
(971) 341-0521
seenretail.com